Main Content:
Why seo?
Why Search Engine Optimization?
You might have paid thousands of Dirhams for a website that does not produce the successful results which you have expected. Having an eye-catching website, without any visitors will not satisfy the marketing needs of your firm. There are always good reasons for inaccessibility of a website, especially if it is built in frames or uses unnecessary flash objects. Below are some of the possible reasons for your site not appearing on search engines:
- Inaccessible links - using Flash navigation, image maps and JavaScripts (which cannot be read by spiders) will stop search engines in their tracks.
- Frames - web pages made up from multiple pages framed to appear as one.
- Splash screens and entry pages
- Dynamic URLs - in the last couple of years search engines have become much better at following dynamic links (for example, any link with a symbol in it; for instance www.domain.com/?=24234234234/), but problems still occur.
- Insufficient keywords - some pages are constructed using attractive graphical text - which is completely invisible to search engines.
- Inefficient information flow in HTML files
- Lack of link popularity
The main objective of SEO is to maximize the visibility of a web site by making its listings appear more frequently in the web search engines. As the number of people who use search engines to find their needs (products, services, partners and other information) is increasing day by day, the importance of being accessible through search engines is growing simultaneously.
That’s why search engine optimization of websites is an essential step to be taken by businesses to be highly accessible to their target market.